If you work in a car dealership, especially in a sales position, you deal with customers face to face every day. Even in the online world we live in today, foot traffic is still the backbone of sales in the automotive industry. And while a...
As auto dealers today turn to new efforts to broaden their customer base, a subprime lending program may be the answer they are looking for. Offering this type of lending initiative may leave dealerships with many questions, so we have compiled a list of the...
Women buy 45% of the vehicles that are sold today. This means that the average car dealership sells about 820 cars per year to women. Yet many business owners and dealerships still don’t directly acknowledge or target this market for advertising to sell directly to...
The bad news is that the auto industry forecasts a sales slump through 2021. Borrowers today are assuming more debt due to the increase in cost of goods and services yet their wages remain stagnant - which makes disposable income much harder to come by....
Recent surveys indicate that almost a third of all Americans will spend their tax refund on an auto-related purchase this year. After tax time, while many customers may gear up to purchase a new or used vehicle – how can your dealership make sure that...
While dealerships strive to obtain new customers and new business, another important marketing strategy is retention. Once you have a new customer, in addition to achieving a sale, it is also a crucial opportunity for you to do your best to keep them coming back...
Why do consumers decide to buy? In the automobile industry, consumers shop for vehicles because of need, convenience and status among other reasons. Some consumers do lots of research and a thorough investigation before they decide to purchase, while others are basic impulse shoppers. There...
Social media is a highly effective communication and marketing tool for all types of businesses including car dealerships. It is a great way to keep in touch with your customers, reach potential clients, market new products and advertise sales. It has totally changed the face...
In today’s competitive market, car dealerships have to do everything they can to grow their business and increase sales. Unfortunately not all efforts are always successful. If your automobile dealership is frustrated with stagnant sales and unimpressed with flashy marketing campaigns that barely attract interested...
When you are in the market for a new car and you are considering financing (as most people do) – you need to know whether or not it is something that you can afford. Before you go through the entire credit application process, you should...